OVERVIEW
Creative and media rights often involve a creator, brand owner, agency, producer, performer, platform, and publisher. Problems commonly arise when the purpose, term, territory, media, modification rights, or ability to pass rights to another party was not made clear at the outset.
We review and prepare rights agreements, assess disputed uses, issue or respond to notices, and negotiate resolutions. The analysis considers legal rights as well as campaign impact, reputation, relationships, and the practical ability to stop, remove, or revise content.
Focused support across the life of the matter
01
Copyright and creative works
Review authorship, ownership, commissioned work, assignments, licences, re-use, and adaptation.
02
Marks and trade names
Advise on brand and logo use, confusion, permission, and responses to objections or claims.
03
Photography and image rights
Define media, channels, territory, term, editing, third-party use, and withdrawal.
04
Production and advertising agreements
Allocate rights and responsibility among brands, agencies, producers, creators, performers, and platforms.
05
Digital content and AI
Assess source material, processing or adaptation rights, disclosure, approval, and risks in creative tools.
06
Notices and takedown
Identify the content, channel, requested action, deadline, and evidence of cessation or removal.
07
Settlements
Address cessation, payment, confidentiality, non-admission, release, and the consequences of breach.
01
Map the rights and use
Identify the work, owner, original agreement, media, channels, term, and adaptations.
02
Assess the options
Compare further permission, correction, cessation, removal, negotiation, and proceedings.
03
Document and implement
Assign responsibility and record approvals, cessation evidence, and internal or external communications.
